Rocklin Strikes bowling rebrands to Lucky Strike

Strikes Unlimited in Rocklin, a 50-lane bowling alley with an arcade and restaurant, posted on social media on June 3 it will rebrand to Lucky Strike. "Lucky Strike is more than just bowling," the post shared. "It is an elevated entertainment destination, taking what you know and love up a level. Imagine exciting new playlists, craft menus and signature cocktails, all in a vibrant, high-energy venue." Strikes Unlimited was purchased by Bowlero Corporation, a bowling center operator, in 2022. The Virginia-owned corporation rebranded to Lucky Strike Entertainment in December 2024. Thomas Shannon, founder, chairman and CEO of Bowlero Corp., said the name change was to bring an all-encompassing entertainment experience for guests. "The rebrand to Lucky Strike Entertainment represents more than a name change; it's a commitment to creating dynamic, all-encompassing entertainment experiences for a wide range of guests," said Shannon. "As Bowlero Corp. continues to expand into new entertainment verticals, we recognize the need for a brand that reflects the full scope of our offerings. This positions the company to embrace a more diverse range of experiences and firmly establishes our future, furthering our leadership in the entertainment landscape."