Business and economic development in Placer County: Why growth is essential

Economic development is the lifeblood of Placer County's prosperity. It generates critical tax revenue to fund public services like schools, healthcare, public safety and infrastructure. Without a strong economy, budget shortfalls could gut these services, leading to fewer sheriff deputies, slower emergency response times or underfunded fire protection. Schools might face teacher layoffs, outdated facilities or cuts to programs like arts or sports. Social services, such as senior care or youth programs, could dwindle. A robust economy ensures a steady revenue stream to maintain and expand these services, preserving the quality of life we cherish. Placer County is at a crossroads. Many residents wish to pause development to preserve its charm, and I understand it; nobody wants to see our scenic landscapes or tight-knit communities overshadowed by change. But growth is already here, visible on our bustling roads and vibrant businesses. Many of the housing developments you see now were approved decades ago but are just now coming to fruition. Fueled by a strategic location, diverse industries and a booming tourism sector, Placer County's economic development is vital for sustaining essential services and enhancing community vitality. While concerns about traffic from new jobs and tourism are real, the benefits – job creation, infrastructure investment and economic resilience – far outweigh the challenges when guided by smart planning. Placer County's economy thrives on a dynamic mix of technology, healthcare, retail and tourism. In 2024, tourism alone generated $1.6 billion in travel-related spending, yielding $130 million in state and local tax revenue and supporting 16,900 jobs. From Placer Valley's sports complexes to Gold Country's historical sites and North Lake Tahoe's ski resorts, tourism draws visitors year-round, boosting our local businesses and supporting our public services and infrastructure. Job creation is a cornerstone of this growth. Programs like the Greater Sacramento Veterans Workforce Alliance and the Roseville Area Chamber of Commerce's Talent Pipeline Management align training with industry needs, fostering stable, well-paying careers. Tourism amplifies this impact, driving spending in hospitality, retail and services. Visitors to events or attractions patronize restaurants, shops and hotels, creating a multiplier effect that strengthens small businesses and funds essential services. Placer's growing culinary scene, featuring farm-to-fork restaurants, craft breweries and local wineries, is increasingly fueled by the region's agricultural bounty, with PlacerGROWN produce, wine and ale highlighting how economic prosperity sustains not just essential services but also the vibrant local culture and flavors that make our county unique. Yet, growth brings challenges, especially traffic congestion. Highway 65 and Interstate 80 often choke under the weight of commuter and tourist traffic, frustrating all of us. These concerns demand action, and Placer County is responding. The Placer County Transportation Planning Agency recently secured a $22.48 million BUILD Discretionary Grant from the U.S. Department of Transportation, championed by Congressman Kevin Kiley, to add southbound travel and auxiliary lanes on State Route 65 between Blue Oaks and Galleria boulevards. This project tackles one of the county's worst traffic bottlenecks. Additionally, the county's General Plan Update emphasizes expanded public transit, like enhanced Amtrak coordination, to help ease congestion. Placer County recently established the Sunset Area/Placer Ranch Enhanced Infrastructure Financing District (EIFD), a forward-looking initiative tailored to support the unique growth expected in the Sunset Area of west Placer County. This district allows for the county's share of future property tax growth to be reinvested locally to build and improve critical infrastructure, such as roads and sewer systems. These targeted investments are designed to expand opportunities for residents and businesses alike. A thriving economy also fosters a vibrant community, attracting residents and businesses while preserving Placer County's natural and cultural treasures. Sustainable tourism practices protect our environment while maximizing economic benefits. By balancing growth with strategic investments, Placer County can fund vital services, create opportunities and remain a premier destination for all to enjoy. In short, economic development is essential to sustain Placer County's critical services and vibrant community. While traffic challenges will persist, the benefits (jobs, revenue and resilience) far outweigh the downsides. With proactive planning and infrastructure improvements, Placer County can embrace growth while preserving its unique charm, ensuring a brighter future for all. Shanti Landon is Placer County District 2 Supervisor.