Children's fitness leader aligns with online resource

My Gym Enterprises, owner of My Gym Children's Fitness Center(tm) in Folsom which provides programs and physical education for infants, toddlers and young children, has announced a strategic partnership with MyKidsTunes.com, an online resource providing easy and affordable access to high-quality children's music and audio books.The partnership is scheduled to launch in the fall, coinciding with the back-to-school season. It will focus on cooperative marketing efforts and cross-promotion of the two brands, which share a customer base of parents with young children up to 9 years old."It is rare to find two organizations with missions so closely aligned as My Kids Tunes and My Gym," said Matthew Hendison, executive vice president, marketing and entertainment, for My Gym Enterprises."This is an exciting opportunity to introduce new resources to parents that help nurture the physical, emotional and intellectual growth of young children," added Mirko Petrovich of the My Gym franchise in Folsom."Both My Kids Tunes and My Gym share a passion for the healthy development and well-being of young children, and presenting that in an entertaining and stimulating way," said Michael Zalle, founder and president of My Kid's Media, Inc., the parent company of MyKidsTunes.com."As committed companies with the same core values, we expect everyone to benefit from this synergy and look forward to a long and prosperous partnership."My Gym centers, like the one in Folsom provide structured, age-appropriate classes that incorporate music, dance, games, relays, gymnastics and other original activities designed to engage children while they gain strength, flexibility, motor and social skills, confidence and self esteem in a safe, nurturing environment.My Gym's state of the art facilities feature custom-designed equipment that is reconfigured weekly to continually challenge and stimulate children. The highly-trained staff and award-winning curriculum have earned My Gym a reputation as an outstanding, innovative early learning program.MyKidsTunes.com offers well-known children's music and audio books, organized by album in a searchable database for simple, intuitive navigation. From beloved holiday songs, nursery rhymes and lullabies to baby's first classical music, the site has licensed thousands of tunes and popular books.They are available for purchase as individual tracks, album collections or customized collections that can be easily downloaded in just minutes for users to enjoy their favorite children's music quickly and affordably.All individual songs may be downloaded for just 99 cents, and complete albums are individually priced according to length.For more information about the new partnership, or to find out more about the programming at My Gym, call (916) 983-4496 or visit www.my-gym.com.